Liverpool have their kit deal expiring at the end of the season. The current one earning them nearly £45 million every year.
The biggest clubs in England earn a lot more. For instance, the biggest deal in England is that of Manchester United, who earn £75 million per year. City have a new deal kicking in that earns them £65 million per year from Puma.
Chelsea and Arsenal both make £60 million a year from their deals.
Since Jurgen Klopp’s arrival, Liverpool have made strides ahead everywhere. Going so far as the final of the Champions League. This has made the Reds very appealing to kit makers.
Nike were reported to be in advanced talks with Liverpool up until now. However, they might have to fight Adidas to feature on Reds’ kits. Both the manufacturers will try to one-up each other and that can only bring in more money for the club.