Chelsea fans were left scratching their heads after the club’s official Instagram handle shared a rather innocuous sponsored post featuring two of their ex-stars Cesc Fabregas and Diego Costa.
The Blues faithful were quick to take notice and reacted likewise on social media :
The original poster wrote: “Got pushed a peculiar ad today by Chelsea on Instagram.”
A second Reddit user simply quipped “What the f**k,” having been left utterly bemused.
“Lol I literally just sent this to my friends. What’s going on?” said a third.
A fourth questioned whether Chelsea’s on-field issues had impacted their media staff.
“This 100% cannot be not intentional. Has the meltdown even reached the media team,” they wrote.