If the reports from the Sun are to be believed, Chevrolet are no longer going to be Manchester United’s shirt sponsors once their contract expires in 2021.

The Red Devils signed one of the biggest shirt deals in history back in 2012 when they signed a seven-year agreement with the American motor company, thought to be worth a staggering £64m each year.

However, after the deal expires in 2021, The Sun claims that United are nearing a deal with the Chinese Haier Group after several top-level talks for featuring one of their brands on their shirt in place of their current sponsors.

Although club declined to comment, it is claimed that senior representatives of the company have held talks at United’s London base over the last few days – with Old Trafford bosses believed to want £70m-per-season.

“United’s sponsorship process has become an industry benchmark,” an industry source told The Sun.

The publication claims that Haier is just one of a number of companies to have expressed their interest in replacing Chevrolet as the club’s shirt sponsor.


Sheetanshu is a computer science engineer, an MBA and an ardent soccer fan. He founded Limit Infinity back in 2015 with a group of few friends and has played a significant role in establishing soccer fan communities around the world. You can write to him at sheetanshu@limitinfinity.org or connect with him using his LinkedIn profile.

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