Ole Gunnar Solskjaer must be fuming to see a good week go up in smoke on a wet afternoon on the south coast.
Manchester United were supposed to buoyed by their recent successes against Norwich and Chelsea, the latter being beaten in their own backyard.
But instead it was one step forward and two back after a miserable performance against Bournemouth.
After a host of chances but no real clinical touch, it was only a matter of time before United were punished.
And it came in the form an utterly sublime finish from Josh King on the stroke of half-time.
For the Red Devils it was a death blow as Solskjaer could not conjure up much of a response.
Harry Maguire was even sent to attack as a makeshift forward as the Norwegian tried every roll of the dice.
But the truth of the matter is this United squad are much farther than they think from challenging for titles.
There are five culprits who sum up the demise of this once-great team and if Solskjaer wants the glory days back than he has to get mean.
Ashley Young should be nowhere near this side – let alone captaining it – and yes, he has been a loyal servant but his lack of quality is now startling.
Jesse Lingard keeps finding time on the pitch despite doing nothing to warrant it, but he is not the worst midfielder.
Whoever sanctioned the £50m spent on Fred back in the summer of 2018 should lose their job as it remains to be seen what the Brazilian is actually a specialist in.
Is he a box-to-box midfielder? Does he spray the ball out wide? Scrap for his life for the ball? Nope.
And his compatriot, Andreas Pereira, is in danger of falling into the same boat – despite him becoming a favourite under Solskjaer.
Some slack can be given to the Belgium-born ace as he is still regarded as a young player.
But he turns 24 in January and could easily become the next Lingard – and that is not a compliment.
Solskjaer’s job is under no immediate threat but some players must simply be booted out the door – otherwise it will be his head on a pike.